Elevating The Surf Lifestyłe.
In 2017 we stopped following mainstream surf culture. For us it wasn't about becoming the next surf superstar or participating in new media trends. It became about creating a new way of life; an elevated surf lifestyle where we could decide how we want to contribute to the world of surfing.
Since then, we've traveled to discover world-class waves. We cracked the code to longevity by being conscious of our physical and spiritual well-being. And the best part - we film all of it. Our search for thrill continues. We surf the way we want, we honor God's nature, and most importantly... We tread where we please.
Our mission is simple: giving you the tools and insight you need to surf healthy & happy while staying grounded in the roots of exploration and nature. We offer travel tips, surfing workouts, and a unique philosophy.
Featured Media
Surf Syndicate Collection
Iron Cross Collection
View All Our Products
Meet Our Team
Beau - Founder
Leading the charge, and the vision.
Hank - Director of Operations
From drones to film cameras, he's our guy.
Nick - CFO
Everyone needs a businessman for the numbers.
Tyler - COO
The native tongue. Make it happen, cap'n!
Daphne - Visionary
She's been everywhere, man.
Pia - Visionary
A logistical weapon, she knows where to go and how to get there.
Meet Our Athletes
Luca Famularo
Professional Skimboarder & on-site mechanic.
Pete Walker
Tallest surfer ever & singer/songwriter.
Rawley Florax
Lifeguard Lieutenant & boat excursion captain.
Matt Erni
Tennis player & sponger.